Large Capital to Compete for Eliquid Market in China.

On July 29, 2014 Shanghai Lvxin Electronic Technology Co., Ltd. and RUITAI TECHNOLOGY PTE.LTD signed a "cooperation agreement” to set up a joint venture company, the name is " Shenzhen Jiapinjianyi Technology Co., Ltd.", the registered capital is 5 million dollars, Shanghai Green Hope invested 18 million yuan in RMB cash investment, accounting for 60% of the registered capital; RUITAI invested 2 million dollars, accounting for 40% of the registered capital.

Everbright Securities pointed out that, since set up eliquid business in the United States, the joint venture set up specifically for the domestic market of eliquid, indicating that the company is make efforts to get the crown jewel of the electronic cigarette industry - eliquid market.

Currently in the chain of electronic cigarette industry, lithium battery and atomizer technology threshold is relatively low, competition is extremely fierce, eliquid is not only high technical threshold but the most lucrative, and have the brand concept. From this year, some of the company listed initiatives in the electronic cigarette, the company is constantly reinforce the foundation of electronic cigarette industry, continuing to strengthen the competitiveness of the field.